We’ve seen that every year there are certain trends that customers want from businesses.
This year will be no different!
In this blog we will take a look at 3 trends that will be popular with customers in 2020.
1. Care About Current Issues
Customers in 2019 loved businesses who promoted practices that were environmentally friendly.
Minimising packaging, using recyclable material and lowering your use of plastic were all big hitters, and discovering ways that you can implement these in your own business will serve you well in 2020.
More than that, customers will be looking to see whether you are using locally sourced products, and seeking to look after the planet in regards to your carbon footprint, in light of climate change dominating the news in recent months.
2. Get Good Reviews
Reviews are becoming more important to customers, and 2020 will be no different.
Reports show that customers will trust reviews over anything else, and so having your business listed on sites where they can receive reviews will be vital in the year ahead.
If you believe that your service and products are great, sometimes customers just need a little nudge in the right direction to leave a review and help others find your business.
3. Use Livestream & Stories
Social media trends have been leaning heavily towards livestreams and stories in 2019, and in 2020 these will probably become commonplace on your newsfeeds.
Rather than just posting on social media, use stories and live-streaming to engage in real-time with your customers. Statistics show that people are more willing to watch something live, as they feel like they can’t miss it.
A simple check in, and update on the life of your business is enough to continually touch base with your customers.
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