This year has seen a massive rise in podcasts, and as a business owner, you really should start listening to some.
The statistics are incredible: in America, 50% of all homes are fans of at least one podcast.
People cannot get enough of them: 40% of people listen to podcasts in their homes, whereas 22% listen in the car.
So why has 2018 has seen a massive surge in the popularity of podcasts?
Why Are Podcasts So Popular?
The reason for this increase in popularity is quite self-explanatory: we are currently in a time where people want as much information as possible, in as little time as possible, for as cheap as possible.
Podcasts are designed in such a way where they offer lots of information in a 30-60 minute session but are created to be listened to whilst the listener does other jobs.
Therefore podcasts don’t eat into any of your own time – the stats above show people listen when they are driving, or around the house.
Podcasts offer lots of information, taking up hardly any of your personal time and are usually absolutely free: the perfect blend!
So, here are 5 reasons why you, as a business owner, should start listening to podcasts.
Podcasts: Full Of Useful Information
Podcasts are thoroughly informative.
Whether they are teaching you a new skill, lending an ear to an inspirational life story, or offering you an insight into a particular approach to business – there are tons of podcast out there that exist to equip you with more knowledge.
So, why not make the most of those times when you’re washing the dishes, or commuting back home to listen to a podcast and gain useful information that will help your business?
Podcasts: Quicker & Easier To Digest Than Books
Podcasts are more accessible than reading books.
There is no need to sit down, find the book, and read about a topic that will help you as a business owner.
Instead, the alternative is to plug in your headphones on the go!
Podcasts can be listened to any time, anywhere, whilst you get on with other daily tasks that otherwise would leave your hands tied for reading a book.
Podcasts: Listened To On The Go
Travelling in your car has suddenly become a great opportunity to listen to hours of podcasts in your working week. This lost time is now golden!
The majority of podcast listeners tune in on their smartphones, which means that you no longer have to put up with whoever is spouting their ideas on the radio – but instead you can choose whose ideas you want to listen to while you’re on the go.
A great way to inspire you before you get into the office, or back home!
Podcasts: Easy To Share & (Often) Free To Access
Most podcasts are free to access, but a key feature that will help business owners most is that they are really easy to share.
Perhaps you’ve heard something that will massively benefit your business or is perfect for a particular member of staff, you can simply forward them the podcast and allow anyone on your team to instantly grab the same vision you’ve just heard about.
Podcasts: Relevant Information Instantly
The great thing about podcasts is that creators can turn them over in a quick time frame.
Very little editing goes into podcasts – which means you get the content quicker!
Podcasts have a raw, uncut format which allows creators to press record, let the magic happen, and upload straight to the internet.
This means that the information on the topics you’re listening to is incredibly up-to-date. Almost instant!
As a business owner, you can get relevant content, right here, right now at no extra cost and at no expense to your time.
So what are you waiting for?
Search Itunes, Youtube or Google for business related podcasts that will help you grow as a business owner.
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