Facebook will be releasing some new tools and features to help businesses have more of a digital presence on their platform.
Nearly 80 million businesses worldwide use Facebook as a platform to communicate with their customers, but Facebook wants to see that number grow!
In this blog we take a look at the 3 new features for businesses.
Advertising on Facebook is one of the big leaps in life as a business. Many owners aren’t confident in pulling off a ‘successful ad campaign’.
However, this new feature from Facebook allows business owners to go with what Facebook recommends for their business.
Facebook will ask you a few simple questions about your business, pull of information from your page and compare successful campaigns from other pages.
This means they can present you with:
- Audience recommendation (who should see your advertisement).
- Budget recommendation (that is most likely to get results based on your goal).
Not only that, but they will create up to 6 different versions of your advertisement so you can choose which one suits you best. They will also provide you with notifications on how your advert is performing.
This is a feature that we’re most excited about!
Businesses will be able to take and manage appointments through their Facebook and Instagram pages.
This feature will allow you to:
- Accept appointments through social media.
- Send meeting reminders through FB messenger.
- Add your hours of availability.
What really puts the cherry on top though, is that all of this can sync with your own personal calendar! We love it when systems come together!
Meeting clients and customers just got way easier!
Video Editing Software
Facebook is saturated with videos! Your newsfeed probably can’t get enough of them!
However, these videos can’t be created from within Facebook… until now?
The new video editing feature on Facebook means that you can:
- Automatically crop your videos.
- Cut bits of your video out that you don’t want.
- Overlay images and text.
This means that even the business owner who has no clue about video editing, can do the job in a quick and simple way.
What do you think of the new changes? Will you seek to use Facebook more in light of these additions?
What would you like to see added to Facebook to help your business grow through it?
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