‘Okay Google’: Voice Search Users Are On The Up

The latest surveys show that there is a huge increase in the way that customers are searching online.

Back in the day it would have been in the yellow pages, then websites, then Google, now it is voice searching.


A Sharp Rise In Voice Searches

We always say that trends in America often find their way over here to the UK.

In America it’s reported that more than half of consumers use voice search to find information about local businesses.

Just less than half of consumers (46%) go one step further… and use voice search to find local businesses on a day to day basis.

You won’t be surprised to hear that it’s mainly people between the ages of 18-34 who are using voice search features.

However, there is now a big push to support businesses in the US to help them to capitalise on this. 

That’s why we are writing this blog too, to do the same! We want to give you some tips on how you can prepare to take advantage of this trend once it takes off in the UK.


What Counts As A Voice Search?

Voice searches are primarily done on mobile phones.

A simple ‘Okay Google…’ will bring up the Google voice command and allow a user to search for anything they want.

It’s also possible to do this through Siri, Bixby and Alexa depending on the device you have.

From mobile phones to Amazon Echo devices – they all can do it, and they all count!


Investing In Voice Search Results For Your Business

It’s really exciting to hear how this new software is immediately benefitting local businesses! 

However, it won’t be long until big corporates begin throwing money at these systems and start paying to appear in these voice search results.

We’ve seen that it’s possible with Amazon pairing with the NHS to bring hand picked results to customer queries.

So what can you do to prepare for this? Well there are two things:

  • Ensure that your website is written in a way that reflects the way that your customers speak.
  • Begin looking at ways you can invest in voice search marketing to grow your business.

Of course this trend may be alive and well already here in the UK but there is little data out there to support the claim yet.

It’s likely to gather momentum by the end of the year, and seems like a great opportunity for you and your business.

Before any business thinks about investing heavily in their marketing, it’s important to ensure you know where your financials are up to.

We offer a bookkeeping service that allows business owners to get a full view of their financials.

We processes your invoices and expenses as you submit them, so that you know how much of a budget you can invest into growing your business like this.

We just want to help you be the business owner you know you can be!

You can find out about our different services by filling out the form below.

 

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