The UK’s High Street filled with people on Saturday 7th December, after another extremely successful Small Business Saturday.
The event, now 7 years old, drew 17.6million shoppers into local high streets where they spent big, offering huge support towards local and small businesses.
What Is Small Business Saturday?
The goal of Small Business Saturday is to grab the public’s hearts and minds, and set them onto small and local businesses for one day of the year.
These local businesses are so important to our economy, cities, towns and villages and so with an estimated £800million spent on Small Business Saturday, the news will delight all who were involved.
Michelle Evans, the director of Small Business Saturday, said this of the figures:
“With a net growth of 200,000 small businesses across the UK since 2018, there are more heroes than ever before to celebrate for the work they do in their communities and local economies. This year we have been telling people to go out and find their local hero, and people have voted with their feet, with over four million more people choosing to shop small on Small Business Saturday than in 2018.”
Another Small Business Saturday Success Story
Research suggests that around £800 million was spent across the UK on Small Business Saturday.
The hashtags #SmallBizSat and #SmallBusinessSaturday claiming the top two trends on social media during the day, garnering great publicity.
The event received lots of momentum in the build up, due to the Small Biz 100 list being released in August, recognising 100 small and local businesses who deliver great value for their customers.
The big and blue Small Business Tour Bus also visited 25 different town centres in 30 days, offering business owners in those places expert mentoring.
Is This A Sign Of Change For Local Businesses On The High Street?
The success of Small Business Saturday should not go unnoticed!
Year after year, the event has grown, with more people choosing to spend money on the High Street on the annual Saturday event than ever before.
Despite adverse weather conditions this year, more people than ever recognised the need to support local and small businesses in their communities thanks to Small Business Saturday.
This event proves there is overwhelming support for shopping small and locally. There is a sense of duty among consumers, which begs the question, how can this become a more frequent occurrence?
If Small Business Saturday is successful at pulling peoples hearts and minds towards small and local businesses on one day… what can be done to keep these hearts and minds fixed on small and local throughout the year?
What changes can your local business make to keep great attention like this, and show customers how important it is to shop locally?
These are some ideas we’ve seen work:
- Signs outside of shops.
- Real stories about how customers impact the people who run these businesses.
- Community groups rallying for local and small business and giving them exposure.
Have you seen anything that works in your local area? We’d love to hear your thoughts!
The support for small and local is clearly there, which is a huge encouragement…
The next step is to figure out how local and small businesses can tap into this support, throughout the year, and turn it into an opportunity to thrive.
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