There is a new way for businesses like yours to increase your exposure and get more sales from social media.
It’s a tried and tested method, but it’s never really been cost effective for local businesses… until now.
Meet the ‘Micro Influencers’.
What Is A Micro Influencer?
Have you ever wondered how someone can make a living off of social media like Youtube or Instagram?
Well, the marketing term for these people are ‘Influencers’.
Influencers have a following on their social media page, and regularly engage and interact with their audience.
They can make a living because businesses are starting to spot opportunities to market in a brilliant way… They go to influencer accounts, that have a large following, and try to strike a deal with them to promote their product or service to their audience.
They pay the influencer to promote their product or service, who in turn, send their audience to go and buy from the business. This is called a brand deal.
Micro influencers will have a smaller following.
The New Age Celebrity
This sort have thing has been happening for years, with big sports and movie stars promoting different brands and businesses.
It is best to think of these influencers as internet celebrities – each existing in their own niche and style.
However, because of social media they have developed a close, intimate, relationship with their audience.
Their followers have been given a window into their life and, therefore, hold their opinion in high regard.
It’s a bit like if a friend told you to go and try the food at the new restaurant in town: there is a special element of trust there.
That’s the way that these influencers make a living off of social media: through partnering with businesses to promote a product or service to their loyal audience.
What Should I Look For In A Micro Influencer?
A micro influencer is someone who has anything between 2,000 and 20,000 followers – but the key is that these followers are very engaged with everything they post.
Their audience may be small, but they are loyal and trust them.
Here are a few qualities to look out for:
Follower count: Is this figure anywhere between 2,000 and 20,000?
Engagement levels: How many people are liking and commenting on their posts? If the figure is between 3-5% of their follower count then that is a good sign.
Their Profile: Are they in a field that is relevant to your business? Do they share your passions? Are they speaking to your target audience?
Why Not Find A Bigger Influencer?
Often the influencers with a bigger following have done this before. They’ll understand that they have a lot to offer your company in terms of an audience.
However, micro influencers are often starting out and striking a brand deal is something they are aiming to do. They want to pay the bills through their social media following.
This means that you’ll be able to strike a better deal for your investment.
So once you’ve found a selection of Micro Influencers your next task is to get in touch, strike a deal and ensure that you provide a special offer to their audience.
This will help you to determine how many people they’ve sent to your business through this brand deal.
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