Google searches have become one of the most popular ways for customers to find businesses online.
Many businesses have experienced great success with online sales through Google searches, and it’s probably because they rank high in search results.
But how about your business? How often do you appear at the top of search results when it comes to a Google search for your type of business in your current location.
A Big Part Of Ranking High On Google
One of the most important factors is being rated 5* on Google.
In recent months Google have been leaning on their community of users for more information on the facilities and user experience of a particular business.
Google often requests feedback on places you’ve visited on Google Maps and will use this information to help them get a better understanding of which businesses they should promote in certain areas.
Google also take into account reviews left by customers on a businesses Google profile.
What’s Is Your Competition’s Google Review Score?
Have a search of local businesses in your field, how many are sleeping on their Google review score?
Having a 5* rating on Google helps to build trust, and is one of the biggest deciders of whether a new customer buys from a business.
You will also see that Google has started to suggest other alternative businesses that are similar. Which shows that reviews will go even further in helping you to stand out from the crowd.
How To Increase Your Google Rating Quickly
It’s not difficult to prioritise asking your customers to leave you a 5* review on Google to help build your online profile.
Ask if they’d be willing to leave a 5* review, and if they aren’t – what improvements would they like to see.
Always allow the opportunity to get constructive feedback, and show you’re willing to improve on the service you are offering.
Google also take into account reviews on your social media pages, like Facebook – but their priority is first hand Google reviews.
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